Challenge 25

The alcohol channel has recently launched
‘Challenge 25’ http://www.wsta.co.uk/index.php?option=com_content&task=view&id=373&Itemid=373

Considering the consistent focus by Government on
Tobacco retailing it is prudent to now move from a
3 year cushion that Challenge 21 gives to the
7 years comfort that C25 allows.

It is time for the tobacco industry to lead this change and provide suitable posters and POS to retailers.

And How Many of these would you challenge?